This type of marketing strategy through social media or social media marketing ( SMM ) has indeed become one of the main choices for marketing products. This is why, business people must follow the development of social media marketing trends in 2023 so that marketing activities ( marketing campaigns ) run optimally. The goal is that the marketing campaigns carried out remain relevant to the target market or types of target consumers.
Quoting from socialmediamarketing.net, it seems that marketing trends through social media in 2023 will not experience many significant changes from the previous year. Nevertheless, there are several aspects that you need to maximize so that your marketing strategy through social media marketing channels becomes more effective.
Table of Contents
- Top Social Media Marketing Trends
1. Nano Influencer Marketing is Increasingly Lively and Interested
2. Augmented Reality Becomes More Mainstream
3. Personalized Marketing Becomes the Main Focus
4. The Role of Chatbots is Increasingly Maximized
5. The Role of Customer Service Becomes More Crucial
6. Social Commerce (Social Media Integration with Online Shopping)
7. Social Awareness Becomes the Focus of Attention
Top Social Media Marketing Trends
What are the marketing trends through social media in 2023? Check out the full review in the following article!
1. Nano Influencer Marketing is Increasingly Lively and Interested
In the realm of influencer marketing , now the terms nano, micro and macro influencers are familiar to our ears. As the name implies, this term shows the classification or category of influencers ( KOL ) based on the size of the audience they have.
Nano influencers themselves are the smallest category or beginners, with less than 10,000 followers. Even so, nano influencers will become one of the social media marketing trends in 2023.
Not without reason, this is because famous influencers sometimes do not guarantee the success of a marketing campaign strategy . In fact, the level of engagement on their social media is usually lower than beginner influencers. This is because nano influencers tend to have communities that are more connected to one another. So it’s natural that their engagement rate is higher.
This is why, reviews and testimonials from nano influencers tend to feel more authentic and natural to their followers. So it’s no wonder that there are many brands that are more interested in establishing partnerships or business partnerships with nano influencers.
2. Augmented Reality Becomes More Mainstream
The second trend is the integration of AR or Augmented Reality technology on social media. As we know, currently the integration of social media with AR is already rife. However, its use will become increasingly mainstream in 2023.
Because not only to add to the excitement, the use of AR can also be an effective medium for carrying out marketing campaigns or marketing campaigns effectively. So do not be surprised if there are more and more companies that are not reluctant to make large-scale investments to improve the user interface (UI) in order to improve the customer experience .
They will combine machine learning, cloud computing, artificial intelligence ( Artificial Intelligence ), big data , robotics, to the internet of things (IoT). For example , the immersive buy journey , which will provide a new experience for consumers when shopping. Later, customers can try the products they will buy more easily virtually.
An example is the use of AR filters like Facebook’s Spark AR Studio . This feature allows anyone to create AR filters and effects for Instagram Reels . It enhances visual content and engages users, thereby maximizing the user experience .
3. Personalized Marketing Becomes the Main Focus
The third trend is personalized marketing. As we know, personalized marketing is a marketing strategy that marketers implement by adjusting brand messages or marketing communications with prospective customers based on data.
According to emarketer data , personalized marketing is a new era that is the opposite of viral content . In fact, 56% of people have experienced increased engagement due to personalized marketing.
With this personalized marketing strategy, the focus is on the attachment between the promotion strategy and the brand message. So that customer engagement will be created . This is because sales leads or prospects will feel that the advertisements ( advertising campaigns ) and promotions they receive are appropriate and tailor-made for them.
Read More:- https://techilu.com/social-media-marketing-trends/